Indonesian delegates arrived on 23 September 2016 to attend APACT executive committee meeting in Beijing. The meeting discussed report from APACT11th and preparation for APACT12th. Indonesian delegations presented their concept for APACT12th which was approved by the executive committee. APACT12th will be hosted by Indonesia with a theme of "Tobacco Control for Sustainable Development: Ensuring a Healthy Generation" from 13 to 15 September 2018 (12 September pre-conference) in Nusa Dua, Bali.
The 12th APACT started on the 13th of September 2018. The conference’s theme couldn’t be more fitting, Tobacco Control for Sustainable Development: Ensuring a Healthy Generation. Sustainable Development Goals (SDGs) that was agreed to by most countries, including indonesia September 2015, and specifically includes tobacco control in Goal 3.
Academics have also provided evidence that industries that are ‘controversial’ category are the most likely to boost their efforts for CSR. They have also assigned terms about this tendency, namely ‘CSR-washing’ as proposed by Timothy Coombs and Sherry Holladay in “Managing Corporate Social Responsibility: A Communication Approach (2012).”
Every time there’s a plan to increase the price of cigarettes, not only in Indonesia, tobacco farmers are always used as the shield. The tobacco industry makes it seem like they want the farmers to be prosperous, and demonstrations are deployed as though tobacco farmers are always on the side of the industry, and vice versa. However, much of the data from the field shows information contrary to that narrative.
Tobacco use among the youth remain unacceptably high, with a global estimated prevalence of 48.9%, according to the Tobacco Atlas. Cigarette smoking is the most common type of tobacco use among the youth but the prevalence of the use of other novel nicotine containing products such as e-cigarettes also increased. The proliferation of these novel nicotine inducing devices is just a part of the numerous marketing tactics of the tobacco industries. From the traditional and online advertising to different forms of sponsorships, these tobacco giants always get in their way and successfully target the young generation in their marketing practices.